From the course: Business Development: Strategic Planning (2019)
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Developing your vision, mission, and purpose statement
From the course: Business Development: Strategic Planning (2019)
Developing your vision, mission, and purpose statement
- Developing your organization's vision is where the strategic planning process begins. Before you can design any other areas of your plan, you have to begin by understanding where you want the company to be in the next three, five, or seven years. The vision is what defines the future of your organization. It's what communicates to your employees what you are about. It's what attracts customers to you. And it's the litmus you will use to make decisions. That is a lot of responsibility wrapped into one vision statement. Before we get started on creating yours, let's look at a few examples of some strong vision statements. Alzheimer's Association, To Have a World Without Alzheimer's. Your vision statement should answer the question, what does your company aspire to be? So how do you go about creating yours? First, set a time frame. Before you dive in to developing your vision, you need to think about how long your vision is for. So think about it. Do you want your vision to be for the…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.