From the course: Freelancing Tips

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Developing your personal brand

Developing your personal brand

From the course: Freelancing Tips

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Developing your personal brand

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- What do you think of when you hear the phrase personal branding? Marketing has brought the idea of branding to the forefront. And a strong brand is a competitive advantage for selling products in a crowded marketplace. Now, at some point, the idea of branding was extended to people who built companies and empires around their own name, people like Oprah, Tim Ferriss, and Gary Vee. People often think having a personal brand is just for people who want to build an audience, but the truth is everyone already has a personal brand. Your personal brand is more than how many Twitter or Instagram followers you have. It's your reputation. Your brand, like your reputation, is what people think of when they think of you. So the first step is understanding what values and traits you want people to associate with you. Make a list. Do you want people to think you're a great writer, someone who's kind, someone they can trust, or someone who works quickly? In marketing, this is called your brand…

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