From the course: Become Your Own Boss
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Developing your marketing plan
From the course: Become Your Own Boss
Developing your marketing plan
- Now that we've gone through developing your life plan, figuring out where you're going to find the money to start your business, and then doing a skills assessment so that you understand what it takes to run a successful business, and whether or not you have the skills to run your particular business, now it's time to take a look at marketing. Now, when you're developing a marketing plan, there's something you really need to understand. First, you want to develop your marketing strategy, and then your marketing strategy should dictate what marketing tactics that you use to attract leads to your business. Now, marketing's job is to attract leads, and then your sales come along and close the business, and that is how marketing and sales work together. Now, when it comes to traditional marketing, oftentimes, all of us have been taught about the four Ps, and they are product, price, placement, and promotion, but in my world,…
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