From the course: Crisis Communication
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Developing hold statements
- When you first learn of a crisis you probably won't have all the facts concerning the situation at your fingertips and yet you still need to respond quickly, within one hour, with a statement that's both factual and compassionate. What can you do? How can you respond with facts when you don't know all the facts. The answer is to respond with the hold statement. The hold statement exists to get you in front of the crisis. It helps position your organization as a credible authority for factual information. You may not know all the facts, but a well executed hold statement let's you lead the public discussion surrounding the crisis with a calm and measured tone of authority. Let's look at six considerations for a well executed hold statement. First, your hold statement needs to be short and simple. Since it needs to be delivered within an hour of a crisis, it needs to be short to meet a tough time constraint and since you don't yet have access to all the facts, your statement is going…
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