From the course: Cross-Functional Sales Teams

Developing a high-performing cross-functional sales team

From the course: Cross-Functional Sales Teams

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Developing a high-performing cross-functional sales team

- In today's complex, global marketplace, it's imperative that internal cross-team collaboration happens at a high level to achieve the ever increasing demands of revenue growth and profitability. With many roles involved in the sales process today, understanding the individual responsibilities, as well as the collective team objectives, is critical to your cross-functional sales success. I'm Jeff Bloomfield, founder and CEO of Braintrust, and I've been coaching and developing sales and marketing professionals for over two decades now. And what I have found is when you pair the right knowledge with the right skills, and then combine those with the right attitude, you can accomplish just about anything you set your mind to, on both an individual and an organizational level. The lessons in this course begin by helping you gain a better understanding of the fundamentals of the cross-functional sales team, followed by how to develop the right cross-functional sales strategy, communication plan, and, finally, how to define and measure success. By the end of this course, you will know the why, what, who, and how when it comes to success within a cross-functional sales team. Let's begin.

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