From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Develop your blue ocean option

Develop your blue ocean option

From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Develop your blue ocean option

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- [Narrator] Blink number 9. Develop your Blue Ocean option by challenging assumptions through a series of questions. So, the Six Paths Framework helps you identify potential changes you can make, but to utilize these observations you'll need to distill them into clearer options for Blue Ocean Shifts. The tool to accomplish this is called The 4 Actions Framework and it's final leg of step 4. The basis of this framework rests on four questions and the actions that correspond to them. The first is, which factors does your industry take for granted that could just as easily be eliminated? Just take the example of CitizenM, a hotel chain that forged a Blue Ocean Shift in the highly competitive hospitality industry by offering affordable, luxury stays. How? By cutting, among other things, the front desk and concierge services. These basic services have long been considered a necessity for luxury hotels, but it turns out…

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