From the course: The 45-Minute Business Plan
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Determining your website strategy
From the course: The 45-Minute Business Plan
Determining your website strategy
- Now you want to continue this process with the subsections we talked about in the opening of this segment. So, now I'll give a value statement as to what that means to you. For example, your website strategy might say, ABC LLC will create and maintain a very well-designed website with both front end communication elements to drive lead generation, as well as a back end technology designed to capture those leads and inform our sales teams in an efficient manner, to satisfy the expectations of the consumer and the company's revenue goals. These subsections are miniature views into the channels you plan on leveraging for your marketing efforts.
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