From the course: Organizational Thought Leadership
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Determining your brand voice
From the course: Organizational Thought Leadership
Determining your brand voice
- Imagine you just started listening to a podcast, but you don't know who the speaker is. You know that it's somebody pretty famous, someone you've heard before, but you can't be sure. How long do you think you'd need to listen to know exactly who the person is? A minute, three minutes? My guess is in less than three minutes, you could identify the speaker by their word choice, their style of speaking, their intonation, and even their sense of humor. These sorts of traits are defining. They separate the typical lay person from the scientist, the innocent youth from the hardened politician. Together, I think of them as your brand voice. Often organizations don't give a lot of thought to their brand voice. They worry more about their logo or their brand's look and feel. They may even spend hours thinking about their website copy, but they don't stop to think what the written and oral communication style of their key…
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