From the course: Artificial Intelligence for Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Determine which data sets are useful
From the course: Artificial Intelligence for Marketing
Determine which data sets are useful
- Artificial Intelligence is dumb as a rock, if you don't feed it any data. Worse than a rock. You can throw a rock, build a wall with rocks, crush them up and make concrete out of rocks, but AI without data, useless. The problem is, which data should you give an AI system? This is your problem, and I can help you with a couple of important tips to keep in mind. The first is the Goldilocks problem. If you give the computer too little data to chew on, it'll make a snap decision with high confidence that will be wrong. If you give the computer too much, it won't be able to make a decision at all. Now when I say too little and too much, I don't mean gigabytes and petabytes, I mean variety. You may have heard of the three V's of big data, volume, velocity, variety. Computers are awesome at large quantities or volume of data. You have a billion customers? Not to worry. You have information about them coming at you a mile a minute? Great. Velocity, no problem. But variety is what makes or…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.