From the course: Communicating in Times of Change
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Determine when to communicate change
From the course: Communicating in Times of Change
Determine when to communicate change
- Okay, so now you've asked yourself who needs to send the message and to whom do you need to send it? Are you ready to talk about why you're sending the message? - Why? It has to happen, isn't that obvious? It's a new system. - [Woman In Pink Jacket] All right, but be a little more specific. For example, are you just trying to inform them that a new system is coming or are you at a point where you need their buy-in? Do you need input from them? Do you need them to change their behaviors? - Oh, yes, yes, yes, and yes. A little bit of all of that. - All right, so just plan out your specific purpose for every communication event and with every stakeholder. - Every event and with every person? Are you kidding me? That's a lot of work. - Sorry, but one time isn't enough. I mean, change communication is more like a campaign than a one-shot deal. So you should be talking about this change all the time, every day…
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