From the course: Leading a Small Business through a Crisis

Determine what steps to take to keep the business afloat

From the course: Leading a Small Business through a Crisis

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Determine what steps to take to keep the business afloat

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- It's not a matter of if you'll face uncertainty in entrepreneurship, but when. Today we're going to walk through how to face uncertain times when it comes to your small business. There's going to be three main areas that we're going to focus on. Number one, your mentality. Making sure that your calm, organized, and collected as you face these uncertain times. Number two, your finances. Having a strong understanding of your financials is going to be key when it comes to navigating your business through a crisis. Number three, your communication. The way you communicate to employees, customers, and vendors, during a time of uncertainty is key. People will remember this long after the crisis is over. Hi, I'm Kim Kaupe, the CEO and Cofounder of the Superfan Company, and I'm here to help us all navigate through a time of crisis when it comes to your small business. I know it's being scary, but this is a great time for us to get back to basics, focus on what's necessary, and execute to the best of our ability. And don't worry, we're going to do this together.

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