From the course: Strategic Planning: Case Studies
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Determine how to compete
From the course: Strategic Planning: Case Studies
Determine how to compete
- Acme has to make a big decision in terms of how they compete. Do they keep competing in a commodity market that's under siege? Or do they move up market and differentiate their offerings? Given market dynamics, they've decided to abandon commodity programs and start creating and delivering their own proprietary offerings. Acme decides to work with five key customers to co-develop offerings they can then take to new clients. They'll create these programs based on client needs and skill gaps identified by the client. To deliver these programs, Acme's going to need to increase the skill level of it's trainers. During the transition, Acme will continue offering commodity programs to clients, to fund it's shift to differentiated offerings. They'll need to reinvest in hiring more experienced trainers, building the skills of their existing trainers and in new sales and marketing efforts for the new course launches. To…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.