Many people make the mistake of putting the wrong kind of details in a story. Learn how much and what kind of details to put in your stories.
- One of the more cringe-worthy mistakes I see … regarding the details in stories … is when the storyteller tries to follow … their high school English teacher's advice … about using as many of the five senses as possible. … If you're writing your first novel, … that's probably great advice, … but for a business story and a sales story in particular, … it's just awful. … To help you get it right, here are three techniques … to add detail to your stories that won't get you in trouble. … First, add details that explain … the main character's motivations, and nothing else. … It was already four o'clock in the afternoon. … And Jack hadn't had any coffee since breakfast, … and he was a three-cup-a-day guy, nine, noon, and three. … You could set your watch by this guy. … But this meeting had been running late all day, … the coffee machine was broken, … and nobody had time to make a run to Starbucks. … It started to show about one o'clock. … You could hear Jack's heel tapping on the hardwood floor …
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling