From the course: Business Development: Strategic Planning (2019)
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Designing your core values
From the course: Business Development: Strategic Planning (2019)
Designing your core values
- The mission statement is the why of your business, the key communicator of your desired state. Your mission statement gives definition to your vision and answers these questions, what your company offers, whom you serve, what your company does for those customers, what problems does your company solve? Your mission statement is the how you will accomplish your vision, and once written, your employees, your customers, and the general public should have a deeper understanding of who you are and what you do. The first step in developing a strong mission statement begins by again reviewing those companies you admire and the mission statements they have developed. Go to the exercise files and download the list of mission statements we have created for you, and let's review. Ask yourself if, after reading these five mission statements, if they answer the questions do you understand what they sell, whom they sell it to, the problems they solve? Pretty good, right? Now it's your turn. What…
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