From the course: Communicating Change in an Enterprise-Wide Transformation
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Designing a stakeholder analysis
From the course: Communicating Change in an Enterprise-Wide Transformation
Designing a stakeholder analysis
- As the communications lead on a project I worked on, I received seven urgent communication requests from different work stream leads in one week. This isn't uncommon. How can you set yourself up to respond quickly to requests so that stakeholders feel informed and prepared for change. Start by having a good understanding of who you're communicating with. A stakeholder analysis is a living document you'll want to design at the start of the project. It keeps track of the different stakeholder groups and what's important to them. Let's dive into the steps of designing a stakeholder analysis. First, identify all stakeholder groups that will be impacted during the transformation. Include their email address and department or functional area. Additionally, include who they report to and whether they're a manager. This will help you later as you deploy your managers to build adoption into employee performance plans. Next…
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