From the course: Cold-Calling Directors and Executives
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Department leaders
From the course: Cold-Calling Directors and Executives
Department leaders
- Finally, are department leaders, they're not the ultimate business leaders, but they're leaders in their own right. They'll have their own budget and sign off processes, especially in larger businesses. So these people are quite easy when you're planning on how to approach to them 'cause you just need to consider their role and sell against that. So for example a financial director, there'll be focused on the financial performance of the business. So think to yourself, does your product help that? If not, how is your pricing structure helping that? A sales director, they'll be focused on increasing sales for the business. So think to yourself again, how does your product help that? And if not, can it make the salespeople's process easier or can it help the team in any way? A HR director, they'll be focused on employee retention and happiness. So think to yourself once again, does your product help that? If…
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