From the course: Selling with Stories, Part 1: What Makes a Great Story?
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Delivery: Oral and written
From the course: Selling with Stories, Part 1: What Makes a Great Story?
Delivery: Oral and written
- Many people think the key to great storytelling is impeccable delivery, an articulate voice, a perfectly memorized script, good posture, natural hand motions, things like that, but they're wrong. Your delivery is not nearly as important as everything else. It would be far better to tell the right story in a mediocre fashion than tell the wrong story with a stunning performance. One, a perfect delivery is not perfect. Your goal in delivery is to be conversational, not perfect. A typical sales person might use five or six ums and ers per minute in normal conversation during a sales call, your stories should be the same. It's more genuine and authentic without being distracting. Two, good storytelling is invisible. A story should blend in to the conversation seamlessly without drawing attention to the fact that it's a story that's being told. Three, don't memorize your sales stories. In my research, I asked professional buyers,…
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