What's the difference between stories that are crafted to be delivered orally rather than in writing? Discover what might be the surprising truth about the importance of your oral performance, as well as techniques to keep your written stories sounding conversational.
- Many people think the key to great storytelling … is impeccable delivery, an articulate voice, … a perfectly memorized script, good posture, … natural hand motions, things like that, but they're wrong. … Your delivery is not nearly as important as everything else. … It would be far better to tell the right story … in a mediocre fashion than tell the wrong story … with a stunning performance. … One, a perfect delivery is not perfect. … Your goal in delivery is to be conversational, not perfect. … A typical sales person might use five or six ums and ers … per minute in normal conversation during a sales call, … your stories should be the same. … It's more genuine and authentic without being distracting. … Two, good storytelling is invisible. … A story should blend in to the conversation seamlessly … without drawing attention to the fact … that it's a story that's being told. … Three, don't memorize your sales stories. … In my research, I asked professional buyers, … what makes a sales pitch sound like a sales pitch? …
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling