From the course: Supply Chain Foundations (2014)
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Delivering the last mile
From the course: Supply Chain Foundations (2014)
Delivering the last mile
- In basketball, taking free throws is pretty easy. The free throw line is always in the same spot and so is the basket. Plus, you have time to set yourself before you take the shot. With some practice, most of us can be fairly good free throw shooters. Getting baskets during a game can be much more difficult. Now you're moving. You have people getting in your way. You have teammates with whom you must coordinate. You must make quick decisions about when to pass, when to shoot, and even how to shoot. This sort of describes the differences between the first legs of logistics, moving products from suppliers, to manufacturers, to distribution centers, versus then getting them to the retail stores or even directly to a customer's home. Moving products between a few large stationary suppliers, manufacturers, and distribution centers is like shooting free throw. Never quite easy, but the repetition of movements, the sameness from one shipment to the next, the economies of scale that can be…
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