Defining the organizational vision

- Another element of setting direction for your organization … is articulating a vision. … A vision should provide a clear picture … of where you want to be as an organization … in three to five years. … Why three to five years? … Anything less than three ends up being too tactical … and people don't focus on generating big ideas. … Anything further out than five years, … there's too much ambiguity in the market. … It's hard to see that far into the future … because the world can change so much. … So, defining what your organization … is going to look like three to five years from now … can provide a very clear target for people to shoot for. … When you build your vision statement, … first, articulate what value your organization creates. … Let people know here's why we exist … and here's how our customers benefit. … Your vision should be ambitious but realistic. … Ambitious because it'll push the organization … to innovate and be aggressive and push hard. … However, you need to make sure it's realistic …