It's important to know what defines a crisis to properly plan your response. In this video, learn what does and doesn't constitute an organizational crisis, and the three levels of crisis that could occur in the workplace.
- Consider these three different scenarios. … One, one of your company's vehicles is involved … in an accident with serious injuries on board. … Two, a frontline employee makes offensive statements … about your company's customer base … and it was caught on camera. … Or three, your customers and suppliers are nervous … because a computer programming glitch … may grind your entire operation to a halt. … These three examples each outline a different crisis … that can negatively impact your organization. … Defined broadly, a crisis is anything … that can bring serious harm to people … or to your organization. … It's a time of instability in your usual … operating procedures that calls for strong leadership. … For this course, let's consider three levels of crisis. … One, any reasonable threat to human life, health, … and public safety is a top-level crisis. … It may be an accident, it may not even be your fault, … but if your organization is tied to deaths or injuries, … you're in crisis. …
- Define crisis.
- Explain how to respond quickly and confidently.
- Identify different audiences in crisis.
- Assess technical and physical resources.
- Describe how to establish a chain of command.
- Develop hold statements.
- Identify how to avoid common crisis response mistakes.
- Review your crisis communication response.