From the course: Aligning Sales and Marketing
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Defined relationship
- Independence has been put on a pedestal in the workplace. And I get it. Who wouldn't want to be free from the influence and control of other people? Unfortunately that attitude has played a major role in the sales and marketing misalignment story. Most sales and marketing relationships are undefined. Often the two teams grow independently of one another and are only concerned with what directly affects their bottom lines. The key here is to recognize that you have an undefined relationship and take the necessary steps to get defined. So how do you move from undefined relationship to defined? Well, I'm glad you asked. Step one, have an expectations meeting with your sales and marketing leaders. Having a defined sales and marketing team begins at the top. In order for teams to truly have clarity, leaders have to make sure they have it first. Setting up a leadership meeting and outlining clear role expectations should…
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