From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Define your signature traffic builder

Define your signature traffic builder

From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Define your signature traffic builder

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- Ask yourself, what is it that makes your brand unique, compelling and engaging? In other words, what's your signature? If you don't know the answer yet, that's totally okay. My goal here is to introduce you to the concept that is guaranteed to get your gears turning, and I'm talking about creating a signature traffic builder. So what is your signature traffic builder? There are many ways to create traffic, but a signature traffic builder is the unique plan of action and medium your brand commits to in order to help you stand out from the competition. Your signature traffic builder might be a blog, podcast, Twitter chat, Facebook live series, email newsletter, or webinar, or whatever other inventive, amazing idea you have that's relevant to your business. Whatever method you decide to employ, you're going to be creating consistent, deliberate content that will drive brand awareness, traffic and engagement to your…

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