From the course: Strategic Planning: Case Studies
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Define the strategic environment
From the course: Strategic Planning: Case Studies
Define the strategic environment
- Let's look at the strategic plan for a services business, ACME Leadership Training. They'll need to assess the market, its participants, and how the external environment affects their strategy. Understanding the forces affecting the strategy help shape a strategy that deals with risk and positions the organization to compete effectively. You should use Porter's five forces to conduct the assessment. My Strategic Planning Foundations course covers the method I'll use. What makes the method come alive is seeing it applied to different context. In terms of competitive rivalry, Acme Leadership is a boutique consulting and training firm. It's a highly fragmented market. This company doesn't own any of their own intellectual property. Instead they license courses from other companies. They offer commodity training that's available from a variety of other providers. They compete on price and the availability of their…
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