Define the goal

- When I say clearly define the goal, … what I mean is getting a clear target for our efforts. … And we want it to be objective … and we want it to have a timeline … so we actually know whether or not … we've accomplished our goal. … And so here's a bad example. … We can't just say, … "I want to make my company more equitable." … That's admirable, but it's not specific enough. … We don't know whether or not we've accomplished our goals. … So here's a good example. … Let's say our first goal is to conduct a pay equity audit … to determine whether or not there are inequities … within our company. … And then if there are inequities, within one year, … we're committing to rectify those problems. … That's an example of a goal that is specific … and measurable with a very clear timeline. … And when it comes to determining what you should do, … you should use what's called the Pareto Principle, … also known as the 80/20 rule. … And it holds that 20% of your inputs … will lead to 80% of your outputs. …