Deciding how to persist, pivot, or quit

- When is quitting failure? … And when is failing to quit failure? … That's one of the big conundrums in decision making. … And stressful situations where you're feeling stuck … or trapped or in doubt, … or even excitement about the future … make it really hard to know what to do. … Remember two things about opportunity costs and sunk costs … as they relate to persisting or quitting. … Number one, the opportunity cost of not quitting … is whatever else you could be doing instead. … And number two, whether you quit or not quit, … the time, money, and mental energy already spent … on whatever you're doing are sunk costs. … You won't get them back. … Here's a quintessential stressful situation. … You promised others a certain result. … Maybe it's your boss, or your investors, or your partner. … You promised yourself. … But things aren't happening exactly like you planned. … How do you know whether you should persist or quit? … You want to make a wise decision … but your desire to stop the stress …