From the course: Crisis Communication
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Deciding how to contact your audiences
From the course: Crisis Communication
Deciding how to contact your audiences
- Emails, texts, television, online. These are just a few of the communication channels you might use every day, and they might be the first channels you think of using for contacting your audiences during and after a crisis. However, the people on your crisis communication team aren't the only ones doing the communicating. A large part of your response involves listening and monitoring the channels your audiences are using. You're not just communicating a response to a crisis. You're assessing and responding to the communication surrounding the crisis. Let's take a look at just a few more communication channels your audience might be likely to use during an emergency. For example, let's imagine a fire in your place of business. The first report of the crisis was probably in person. Someone undoubtedly shouted, "Fire!" and this alert was probably repeated and quickly spread by word of mouth. Someone else pulled an alarm to alert even more people of danger. An employee may have used…
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