From the course: Selling into Industries: Manufacturing
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De-commoditizing your manufacturing products
From the course: Selling into Industries: Manufacturing
De-commoditizing your manufacturing products
- No matter how amazing, fantastic, or unique you believe your manufacturing products and services are, to your average customer they've become a commodity, something they believe they can buy anywhere, anytime, and from anybody. For the most part, that's true. There is really nothing that you sell that your competitors can't sell, don't sell, or won't sell. Global competition and constant advancements in technology have made the products and services you offer available to your customers from anywhere, and with a simple click of a mouse. The lifecycle of products is much shorter now, and competing on products and price is almost always a losing battle. If your product is successful, your competitors will soon offer it too. By cutting a labor cost or tightening up on materials, one of those competitors will surely offer a lower price than you. So how do you compete in a world where manufacturing products and services have become a commodity? While your products and services may not be…
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