People like certainty. Certainty is comforting and seemingly risk-free. And if we don’t know exactly what we’re doing, we’d prefer at least to look like we know. But the world’s most challenging problems, and the kinds of solutions that reshape industries, don’t happen in safe spaces. They’re complex, messy, human, and unpredictable, and they demand a mindset curious and brave enough to explore them. This mindset is called design thinking.
(relaxing music) … - There are lots of ways to think, … and what you want is you want a toolkit of ways to think … and you want ways to think to be aligned … with the problems you're thinking about. … So we talk about sort of four examples of ways of thinking. … There's engineering thinking which is very prevalent … in modern society because of our technical society … and engineers solve tame problems … to which they are clear, repeatable solutions. … So once I figure out how to build the Brooklyn Bridge, … I can build it again and again and it will work every time. … It's a hard problem but it's a tame problem, … it's well behaved. … It will act tomorrow just like it acted today. … Business problems you use optimization thinking. … There's no right answer to your branding, … no right answer to your market share but you can optimize … and that's a different kind of thinking. … Researchers do an analytic thinking. … They start with a premise, they thin slice it down, … they've got a questioning process. …
This course includes videos from:
John Cleese, actor, director, and film producer
Bob Kulhan, CEO, Business Improvisations
Dave Evans, co-founder of Electronic Arts, lecturer, and co-author of Designing Your Life: How to Build a Well-Lived, Joyful Life
Bill Burnett, executive director of the Stanford University design program and co-author of Designing Your Life: How to Build a Well-Lived, Joyful Life
Beth Comstock, business executive and author (Imagine It Forward: Courage, Creativity, and the Power of Change)
Note: This course was produced by Big Think. We are pleased to host this content in our library.