Data storytelling techniques

- So let's have a quick look at the story telling techniques Andrew used. All right first, notice how instead of just giving them the answer, he walked the audience through each number from the bank account balance at the beginning of the month to the revenues and expenses during the month to the bank account balance at the end of the month. Didn't that feel like the beginning, middle, and end of a story with the context at the beginning, some challenge and conflict in the middle, and a result at the end? Second, notice the emotional impact of the dramatic pause he took as he let his audience assess their dire situation. All right third, notice the element of surprise when he revealed that the bigger circle number on the right was payroll. All right fourth, notice that he used a literary device of showing not telling. And he showed them the cash flow and let them figure out there was a problem instead of simply telling them there was a problem. Now just like in a regular story how the…