Marketing data is just one part of a well-functioning data infrastructure. Learn about how to identify different data sources and how that can affect marketing data.
- [Narrator] If your organization is doing a good job … of tracking data then there will be a lot of moving parts, … not only in terms of different data sources, … but these data sources may show up … in different types of data. … Some may show up in Excel while others may show up … in a SQL database. … I created this map to simplify the system. … You can see marketing data in the top left of the map … underneath sales data. … Marketing data is an internal data source. … This means that the responsibility of collecting this data … ultimately falls on your shoulders. … The overall goal with this data source … is to optimize your marketing efforts, or in other words, … you want to grow your marketing footprint. … Studying sales data can help you uncover … which of your offerings are performing well … out in the marketplace. … These hot offerings are probably a good place to start … in terms of marketing as they are already out there … making waves in the marketplace. … You can also study when and where sales are occurring …
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- Differentiate between internal and external data sources.
- Describe the three types of data analytics.
- Classify the three main categories of marketing data.
- Give an example of each of the three types of marketing goals.
- Recognize the strengths of different visualization tools.
- Identify a benefit of having a solid reporting infrastructure.