In this video, discover how blockchains offer data protections, so businesses and consumers alike can safely share data to drive better insights, products, and services. Today, you can't share data without losing ownership and control of that data. This is putting limits on how far you can leverage data.
- We don't have a good way today … to let someone use your data … without losing ownership or control of it. … When you hand it over, … you can no longer protect it or dictate how it's used … without turning to legal agreements. … And those are sure expensive to put in place and enforce. … What if we could simultaneously share and protect data? … And that protection was by default? … Blockchains give us the power to share data with others … and still control how it's used. … Essentially, blockchains give a business or a person … a locker, or a vault, for their data. … If you hold the keys, you control how it's used, … you grant and revoke access at will … sharing only the absolute minimum amount of data … with someone else. … Let me illustrate how this works. … In many countries, … when you buy certain items at a grocery store, … you're asked by law for a government issued ID … and you hand a stranger at the register … a lot of personal information: … your name, your address, your license number, …
Alison begins by explaining what blockchains accomplish, how they make it safer for everyone to work together, and where they do—and do not—deliver value. Then, she details the new tools that blockchains offer business, including how they can help you discern what's real from what's false in your digital world. Plus, learn how blockchains can impact different departments within your business, from finance to HR.