From the course: Creating a Product-Centric Organization

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Data-driven culture

Data-driven culture

From the course: Creating a Product-Centric Organization

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Data-driven culture

- For any company, building a new product whether it's their first product or their 10th is a massive investment of time, energy, and cash. That's why your product team spend so much time in customer and product discovery to learn what they need to build a successful product as quickly and cheaply as possible. But the principles of customer and product discovery should extend outside the product teams and permeate the entire company. That's why the best product-centric organizations have a data-driven culture. Being data-driven means that decisions aren't made solely on assumptions. Ideas and decisions need to be backed up with actual evidence. Data may be measurable or quantitative with hard numbers like the number of people who click a certain button in an application, or it can be qualitative data. Info gathered through verbal feedback like a user's problems during customer discovery. This data allows employees to make educated decisions when they face problems. The most successful…

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