From the course: Customer Service and Support During Economic Downturns

Customer service is crucial during an economic downturn

From the course: Customer Service and Support During Economic Downturns

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Customer service is crucial during an economic downturn

- [Instructor] During an economic downturn, your customers are hurting, emotionally and financially. They're more careful about spending their money and evaluating which companies deserve their business. Your employees may be facing uncertainty due to layoffs and furloughs. They may be feeling the frustration of being understaffed and overwhelmed. What if there was a way to retain and attract new customers during an economic downturn by providing customers and team members with an amazing service experience. I'm David Brownlee, author of the number one bestselling book "Rock Star Service, Rock Star Profits" and founder of rockstarcustomerservice.com. Your customers need compassion, authenticity, and transparency during these times. They're looking for reassurance that you are there for them and care about their needs. Your team needs support from their leadership to help them overcome their fears and get them through this time together. It takes patience, empathy, and a plan. That's what we'll cover in this course. We'll look at proven strategies and examples of companies that are getting this right, so let's get started.

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