From the course: Creating a Product-Centric Organization
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Customer discovery
From the course: Creating a Product-Centric Organization
Customer discovery
- There's no point in making a product that no one wants. That may sound obvious, but I bet you'd be surprised how many companies develop a product without really thinking through who it's for, and whether they'll actually buy it. In fact, CB Insights found that 42% of startup companies fail because there's no market need for their product. The best product-centric organizations follow a systematic process to develop products quickly, and it starts with customer discovery. Customer discovery is essentially the process of figuring out who your customers are and identifying a problem that's truly important to them. By performing proper customer discovery, your company can know from the beginning that your product has a place in the market. Now you may be saying, sure, Jay, that's great, but how do I do it? Well, it's essentially a three-step process. The first step is really honing in on your target customer. Chances are you already have assumptions about who your customers are and what…
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