From the course: Writing Emails People Want to Read
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Curated content and affiliate marketing
From the course: Writing Emails People Want to Read
Curated content and affiliate marketing
- What if you really, really, really don't want to write original content? Good news, some of your best and most profitable emails don't need to be written by you at all. There are some simple, ethical ways to share other people's writings, ideas, products, and services. Here's one example, you probably do quite a bit of reading and studying up on various topics related to your field. Sharing the best of these articles, videos, or resources is the simplest way to share valuable information without a lot of writing. Do make sure you include at least a sentence or two about why you liked it, or what you found particularly interesting about it. After all, you don't want to give all of your authority away. A similar, but even better strategy, is to curate content. So, that's offering a top five list, or a top 10 list of some kind, or reviewing other products or services. If you remain fair, and always kind of course, you…
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