From the course: Designing Growth Strategies
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Cultivating a culture for growth
From the course: Designing Growth Strategies
Cultivating a culture for growth
- Creating a culture for growth starts by making sure that they key performance indicators, that is KPIs, that drive performance assessment for senior executives and business unit heads include expectations regarding growth, growth in market share, in revenues, and in earnings. As the saying goes, you get what you pay for. Beyond the right KPIs, however, it's important to create a culture that drives innovation. It's impossible to sustain growth without innovation. The reasons are two-fold. Without innovation, the company cannot sustain or strengthen its competitive advantage. Look at the ongoing battle for dominance between iPhone, Samsung, and Google. Without innovation, the company also cannot enter, create or emerge as a winner in new markets. Apple's rise to become the world's most valuable company owes much to its ongoing entry into new market arenas, iTunes, iPods, iPhones, iPads, and most recently the Apple Watch,…
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