From the course: Influencing Others

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Credible sources

Credible sources

From the course: Influencing Others

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Credible sources

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- Cite credible sources. These can be reputable institutions such as leading research centers, prestigious universities, or foundations. You can also quote individuals, experts with strong credentials, high standing, or with status or authority in your organization. The more credible the institution or person that you cite, the stronger your persuasive power. For example, in the field of influence, we're all indebted to Robert Cialdini, whose work in the field has been assessed as the most cited in all of social science. Citing credible sources is a can't lose win-win. You credit others while adding significant persuasive force to your approach. Here's what to do. First, determine who the leading experts, authority figures, and thought leaders are on your topic, and how you can quote them, or refer to their insights. Second, explore the leading research centers, institutes, and universities who do work relevant to your topic, and summarize their findings. Third, and finally, choose…

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