From the course: Practical Creativity for Everyone
Creative ability is within all of us
From the course: Practical Creativity for Everyone
Creative ability is within all of us
- As industries are evolving at increasingly rapid speeds companies are increasingly asking for ideas from their employees. Because ideas are what can differentiate them in the market or even just help them catch up with what their competitors are doing. LinkedIn and the World Economic Forum, they both place creativity near the top of their lists of most in demand skills. And the great news is it's a skill that everyone can improve at. However, it's a subject that's surrounded by fluffy nonsense and spiritual woo woo. I want to avoid all of that and show you practical ways that you can improve your ability to come up with ideas. Hi, I'm Dave Birss. I'm a former advertising creative director, and the author of a number of books on creativity and innovation. I'm going to share with you some practical lessons that will help you come up with more ideas and better ideas. I'll show you how to judge those ideas, develop them, and increase your chance of selling them. Because, if an idea comes to you in the woods and nobody buys it, did it actually happen? Yes, yes, it did, I know. But it may as well not have. So, let's get started.
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