From the course: Nonprofit Management Foundations

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Creating value through business partnerships

Creating value through business partnerships

From the course: Nonprofit Management Foundations

Start my 1-month free trial

Creating value through business partnerships

“

- When it comes to corporate fundraising, nonprofit leaders often make a major mistake. They approach companies with dollar signs in their eyes as if a company were like a giant ATM machine just waiting to dispense money to your cause. In reality corporations overall contribute a relatively modest portion of grants to the nonprofit sector. Just 5% of total giving. But that doesn't mean you shouldn't approach corporations for support. What I like to tell nonprofit leaders is instead you should change what you ask for because companies can do much more to help your cause than simply write a check. Companies can offer political clout, connections, and cachet. Particularly if their brand is a trusted and popular one. So your nonprofit should consider all of the assets of a company, both financial and otherwise when you approach a commercial enterprise for support. So savvy nonprofit leaders will shift their mindset when it comes to working with corporations. A way you can start is by…

Contents