From the course: Creating a Product-Centric Organization

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Creating a strong product vision

Creating a strong product vision

From the course: Creating a Product-Centric Organization

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Creating a strong product vision

- You know that your product vision needs to inspire people both inside and outside of your company. But what makes for a strong, effective product vision? Simon Sinek shared the idea of starting with why in one of the most-watched TED Talks of all time, called How Great Leaders Inspire Action. A compelling product vision starts with why your product exists. It's human nature to get behind a vision you believe in. Purpose can inspire employees to build a great product or encourage customers to buy that product. Now, this may go without saying, but your product should either address a deep desire people have or solve a problem. Knowing that helps you build your vision. And your vision should be bold, even if you're not immediately sure how you'll get there. You've probably heard the phrase think big. Well, that's exactly what you should do. Let's look at Facebook. The product vision for their News Feed may be to be the best place for people to stay up-to-date with everyone in their…

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