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Creating problem-centric messaging

Creating problem-centric messaging: Cross-Selling
Creating problem-centric messaging: Cross-Selling

Customers are so conditioned to feature and benefit, fact-driven sales pitches that those messages have become white noise to them. You must understand the specific problems that your cross-selling solutions solve and be able to speak fluently about those problems to get your customer's attention.

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Skill Level Intermediate
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Skills covered in this course
Business Business Skills

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