From the course: Social Selling Foundations
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Creating original content
- If you want to impress a date, pick an awesome restaurant to eat at. But if you really want to make a strong impression on a date, your best bet is to make them an incredible meal. The same principle goes for sharing content. It's one thing to pick interesting content to share. It's a whole other level to create it. If the idea of creating content scares you, don't worry. I'm going to give you a few ideas on how to authentically create content that will strengthen your brand as a thoughtful sales professional and an expert in your field. First off, whether you're making a video, a blog post, or just a status update, you can't go wrong with a story. Stories are just sticky. It's how us humans like to communicate. Jennifer Aaker, a Stanford professor, summed it up nicely when she explained, "Research shows our brains are not hard-wired "to understand logic or retain facts for very long. "Our brains are wired to understand…
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