Creating multiple diversification views

- Strategic plans can be complicated … because you're trying to drive multiple objective functions. … So it's important once you've built your priority list, … to make sure that you have balance … across all the objectives you're trying to achieve. … The way I like to do that is to create … multiple looks through a two by two matrix … and see where my highest priority initiatives … are showing up on that matrix. … So for example, let's say I've got 30 initiatives … on my entire list and five of them … are my top priority initiatives. … So first, I evaluate them based upon … growth rate, how fast will they help … my company grow, and profitability, … how profitable is this initiative, … this particular product. … And when I plot all 30 initiatives, … those five top initiatives help us grow very rapidly … and they are very high on that axis. … And they're very profitable, … so they're very high on that axis. … And looking at the portfolio through that lens … of growth rate and profitability makes sense. …