Mission statements rally employees internally and explain why your organization exists externally. Learn how to create and use your mission statement.
- When you go to set direction for your organization, you need to clearly articulate your mission. Your mission is why the organization exists. It should be a cultural reflection of your values, your beliefs and the philosophy of the organization. Try to make sure your mission statement is clear, brief and understandable to everyone. Employees and people outside the company. Your mission should clearly specify what business your organization is in and where you compete. And you should word it in a manner such that it can serve as a rallying point for the organization. People should be excited about living that mission. Let me share a few examples that you may be familiar with the companies, but not necessarily their mission statements. eBay's mission, "To provide a global trading platform "where practically anyone can trade practically anything." Johnson and Johnson. "Be the world's largest and most comprehensive manufacturer "of health care products serving the consumer, "pharmaceutical and professional markets." All of these are simple sentences. They clearly articulate what business the organization is in and where they compete. It helps everyone in the organization and outside of it know what this organization stands for and what its total purpose is.
- Define the principles of strategic planning.
- Identify forces used to assess the market.
- Explain how to conduct a SWOT analysis.
- Articulate how to establish guiding principles and set goals.
- Explain what strategic filters are used for.
- Describe the steps of a strategic planning process.