Creating a groundswell of purpose

(upbeat music) - [Female Narrator] If you're redecorating your house you start noticing, and are maybe critical and judgemental about other people's houses. If you're on a new diet, you suddenly start analyzing everyone's restaurant order. - [Female Narrator] And when you foster a purpose-driven mindset in yourself, you start looking at everyone else through that lens. - [Female Narrator] And it's natural, but one of things you want to be aware of is, you can often make some mistakes when you start assessing people with that lens. And the first is assuming that no one else wants purpose. The truth is, we all want meaning and fulfillment out of our work and out of our lives, but oftentimes we assume, because no one's giving voice to it, that we're alone in that desire. And everyone else doesn't feel like that. But that's usually not the case. - [Female Narrator] And two, assuming that living a purpose-driven life is either a yes or a no. You're either in or you're out. Or the ultimate corporate insult, some people just don't get it. And that's not the case. Like everything, being mindful of purpose is a spectrum just like being a good leader, or being creative. We can all improve and we all have different desires to improve. Our success changes by the day! It's a journey. - [Female Narrator] But you as an individual can help make your organization more purpose-driven, and foster a ground swell of mindfulness and meaning in your organization. - [Female Narrator] And there's few ways that we've seen individuals amp up the level of meaning in their teams and departments. - [Female Narrator] The first is be invitational. Position purpose as "in addition to" more than a "instead of". You can say things like, "You know, "I've been thinking about how our work "really impacts so and so. "It's easy to forget how important our work is "in helping so and so." If you do that, it's much more invitational than, "Please reassess the last 30 years of assumptions "you've made about being a transactional leader." - [Female Narrator] (laughs) And speak their language. When you talk about the benefits of a purpose-driven mindset, read the room. This about who you're talking to and what's important to them. If you're talking to someone in finance, outlining the economic benefits of purpose can be really helpful. If you're talking to HR, highlight the elements of engagement, fulfillment that purpose can bring to a workforce. - [Female Narrator] You want to meet people where they are. And you want to know what their interests are in creating a more purpose-driven workplace. Their expression might look a little different than yours does, but that's okay. - [Female Narrator] And don't let perfection be the enemy of great. If someone expresses a little interest, tells a story about making a difference, or even politely smiles as you talk about purpose at work, that is a great start!