From the course: Communicate to Influence (Blinkist Summary)

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Creating engaging content

Creating engaging content

From the course: Communicate to Influence (Blinkist Summary)

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Creating engaging content

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- [Instructor] Blink number seven. Analogies, references, and pictures make your content more engaging. Let's continue with the final three sharps. Analogies, references, which also includes quotes, and pictures. Analogies are a way to anchor an unfamiliar concept to something that is more easily understood. Which makes it extremely useful if you're dealing with a complex subject like astrophysics or microtechnology. And when they're used well, they can also surprise and captivate your audience. In one presentation, an engineer was trying to convince his audience of the benefits of standardization. As an effective analogy, he explained how the great Baltimore fire of 1904 was made worse because the firefighters' hoses were incompatible with the city's fire hydrants. With its tragic consequences, this analogy made a powerful case in favor of standardization. Using references and quotes is another simple, yet…

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