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Creating the buyer journey

Creating the buyer journey: Cross-Selling
Creating the buyer journey: Cross-Selling

Customers go through a very specific journey when making a purchase decision. The good news is that you've already got them as a customer, so you must have some idea of this journey. The bad news is, most sales organizations don't have an extended cross-selling buyer journey strategy. Once you learn how to build this extension, it makes cross-selling seamless to you and your customer.

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Skill Level Intermediate
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Skills covered in this course
Business Business Skills Marketing

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