From the course: How to Turn Your Entrepreneur Journey into a Successful Keynote Talk

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Create your transformational one-liner

Create your transformational one-liner

From the course: How to Turn Your Entrepreneur Journey into a Successful Keynote Talk

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Create your transformational one-liner

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- What will the audience remember from your talk? Imagine you've just finished your keynote address. As the audience gets up to leave, your message is in their short-term memory. But now, that memory is competing for space with thoughts about their next meeting, a grocery list, or a text from a friend. What part of your message will stick? Keep things simplified. Short-term memory can only hold up to seven pieces of information at the same time. So we don't want to overwhelm an audience with a ton of information or a long checklist of things to do. You want to inspire rather than merely impress. You want them to walk away with something that feels digestible, manageable, and attainable. Speaking is clearly an audio platform. People are listening to you. What you say isn't a sentence they can read over and over again until they understand it. They only hear you once. So try not to overcomplicate things, because…

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