Create your L&D brand

(upbeat drum music) … - Take a moment to think of some … brands you recognize from your childhood, … like your favorite cereal or a specific … block of Saturday morning cartoons. … It could be a piece of apparel, a game system, … some kind of a toy. … (happy music) … You're probably thinking of the jingle … that went along with it, right? … Or even the tagline or slogan. … If I let you sit with that brand, that memory, long enough, … you're also likely to recall the emotions … that you associate with those brands, … like this brand made you feel really happy, … this one was exciting, guess what? … Boring is a brand, too. … But learning doesn't have to be boring. … Setting up a learning strategy is a logical starting point. … After all, you can't drive culture … if you don't know where you're going. … That's where brand comes in. … Build a brand that's going to resonate … with your employees, and let's be clear, … as a learning professional, you're selling something. … You're selling learning, you're selling growth. …