Simon explains the first step to creating any kind of relationship is finding something to bond over. For a customer, that could be a pain point, for a mentor, that could be a passion project, and for a peer, that could be a shared goal or challenge.
- Have you ever met someone for the first time … and by the end of the conversation … you feel like you've known them forever? … It's probably because you shared a strong bond … over something you have in common. … You can easily create that shared bond … by drawing out simple common links … and connections within the first five minutes … of a conversation. … And then ask deeper questions. … Let's take a look at how to do this. … Start by finding those simple human connections. … A shared bond moves you from me to we. … And what we have in common doesn't matter. … It could be as simple as a sports team we both like. … What matters is that we're pulling down the walls … that could prevent us from doing business, … and we're looking for how we can go about working together. … I was at an event recently and an executive told me … she'd like me to do some work with her company. … I asked her a little bit about her story … and she started talking about work, and then her kids. … I have kids too, so we instantly bonded. …
- Explain the importance of giving a good first impression.
- Recognize the importance of creating a shared bond.
- Identify tools for building relationships online.
- Recognize the right time to become a mentor to someone else.
- Name the factors that will help you identify the sweet spot for creating a project that serves both you and your organization.